Hershey celebrates women leaders from various walks of life through an innovative HER-SHE digital campaign
The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars, celebrating their achievements through art
Mumbai, 5th March 2021: Hershey India Pvt Ltd. a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has created an innovative and very relevant ‘HER-SHE’ campaign on the occasion of International Women’s Day, for its brand of iconic Hershey’s chocolate bars. Through this campaign, Hershey India is celebrating unsung women achievers from various walks of life. The organization has collaborated with phenomenal women leaders such as Kriti Bharti, Roxanne Davur, Sairee Chahal and Falguni Vasavada whose body of work and achievements have been custom illustrated on Hershey’s chocolate bars by accomplished women illustrators. The list of illustrators includes renowned names such as Maanvi Kapur, Surabhi Banerjee, Anandhi Kumar and Anushri Saraogi respectively. These packs celebrating womanhood will be presented to the women achievers by Hershey India. These specially created wrapper designs will be revealed through a digital campaign and will encourage women from across the nation to come forward and share their amazing stories.
The innovative idea stems from using the letters from the brand name itself – HER and SHE, which are relevant in the context of International Women’s Day and which will be the only letters highlighted on the front of the pack – drawing attention to the inspirational women from diverse fields featured on the designs. The new designs are therefore an exhibition and recognition of the outstanding work that they have done.
Expressing his appreciation towards the contribution of these leaders and women within the society, Mr. Herjit Bhalla, Vice President, India and AEMEA at The Hershey Company said, “With the HER-SHE campaign, we at Hershey India are taking a step forward to celebrate some of the brave, intelligent and revolutionary women who displayed excellence in the face of insurmountable odds. This campaign for Hershey’s chocolate bars is a small token of our appreciation to encourage a journey towards positive change and celebrate these women leaders, because their stories need to be known.”
Encouraging gender diversity has always been a part of Hershey’s culture. Globally, The Hershey Company has undertaken various initiatives to nurture diversity in every way within the organization. Through this campaign, Hershey India will be inviting other female participants as well to share their illustrations on social media using the hashtags #HerShe. The campaign is an extension of a global campaign launched in Brazil last year.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers and SkinnyPop.
For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.