The aim of the social media campaign is to encourage curiosity and out-of-the box thinking amongst make up aficionados
Mumbai, 23rd August 2022: To celebrate the love for lipstick and individuality of every makeup user, Street Wear Cosmetics, one of India’s finest colour cosmetics brand, kick started their #LipsDontShy campaign on Lipstick Day. This unique social media campaign was launched to break away from the stereotypes in traditional make-up and to explore new paths in #LipArt by creating new lip trends.
The social media activation, started on 29th of July, witnessed beauty and makeup influencers sharing their most creative lip art and experimenting with unique make up styles. From color blocked lips to shimmer, slogans to polka dots, flowers, paws and more, their looks showcased their individual persona and style. Adding color and fun to their imagination and to their looks, this campaign captures the essence of rebellion in its most creative form.
Speaking on the campaign, Mr. Shahzad Akhtar – General Manager Modi-Mundipharma Beauty Products said, “Street Wear Cosmetics is a brand that celebrates individual beauty and values. The brand is built on the core values of inclusivity, curiosity, rebel, yet friendly and we deeply believe in casting aside the age-old antiquated ideas and stereotypes about beauty. With the launch of the #LipsDontShy campaign we are proud to provide the platform for make-up enthusiasts across the country to own their individuality and we look forward to extending this platform to more makeup fanatics.”
After the success of the digital campaign, the brand further extended this campaign to its offline channels. To celebrate Lipstick Day, Street Wear Cosmetics organized pop-ups at its offline stores for consumers to participate and create their own #LipArt. To further encourage consumer participation the brand shared free lipsticks to all its consumers.
In addition to the influencers already associated, the brand will be collaborating with an additional 4 influencers, who are scheduled to share their take of the #LipArt. Street Wear Cosmetics #LipsDontShy campaign is scheduled to be live till August 2022.