Godrej Professional formaldehyde-free Kerasmooth Treatment, aims to reduce health risk for salon professionals

Scared of the harmful Formaldehyde in your keratin? Godrej Professional’s Formaldehyde-free ‘Kerasmooth’ is what you should be asking your hair stylist

Mumbai, xx June 2022: Godrej Professional, a professional hair brand with products in hair care, colour, styling and keratin from Godrej Consumer Products Limited (GCPL), is offering Kerasmooth, an intense protein reconstruction keratin treatment. The Godrej Professional Kerasmooth Keratin Treatment is an advanced formaldehyde-free formula that helps replenish the keratin in the hair. This ultimately transform wavy, curly or frizzy hair into shiny and smooth locks with long-lasting smoothened result.
While Keratin is made with natural ingredients, most of the products use a chemical called formaldehyde. There has been concerns around the health risks for both users as well as salonists when engaging in formaldehyde-based keratin treatments. To address these concerns of customers and salon professionals, Godrej Professional’s Kerasmooth is a unique formulation which is free of Formaldehyde and provides smooth and relaxed hair without any health risks or damage.
Godrej Professional Kerasmooth formulation is enriched with moisturizing complex with ingredients like Panthenol, Shea Butter, Wheat Germ Oil and Hydrolyzed Keratin. All these moisturizing agents will help in adding moisture & lustre to hair while reconstructing hair fibres and retain moisture to prevent further hair destruction.
Commenting on the Godrej Professional Kerasmooth Protein Reconstruction Treatment, Neeraj Senguttuvan, Business Head, Godrej Professional, said, “The salon industry as well as customers deserve the best when it comes to taking care of their hair. Keratin hair treatments should not mean one should compromise on their health, which is why we have come up with Godrej Professional Kerasmooth Protein Reconstruction Treatment. The formaldehyde free treatment is an innovative treatment that has been developed with key ingredients and moisturizing agents. All this ensures to revive hair, smoothen curls, and reduce volume with a brilliant healthy shine.”
Godrej Professional Kerasmooth Protein Reconstruction Treatment offers transformative and longer lasting results. Get relaxed hair for upto 6 months* and do not show any demarcation line as hair grows. The treatment offers 98 % frizz control for upto 6months. It also helps with 100% retention of easily manageable hair up to 6 months. Significantly reduces blow-dry time by making it fairly easy